MISSION STATEMENT - Nelson Electronics is a firm of manufacturer’s representatives which strives to serve principals and customers by conducting business professionally and honorably, guided by ERA Code of Ethics.  They are committed to on-going training, both in product knowledge and in business principles.

 

TRADE ASSOCIATIONS AND SUPPORT SERVICES

• COMMITMENT to REPRESENTED MANUFACTURERS

 

 

As a Principal, you can expect these Standards of Conduct from this Multiple Line Manufacturer’s Representative, as an ERA Pledge of Professionalism.
 

1.  Your representative will cover his territory adequately, establish a presence for your line, and accomplish your mutually agreed-upon marketing objectives for strategic customer penetration, market share and growth.

2.  Your representative will develop and continually improve his product knowledge, as well as his understanding of your capabilities, directions, strategies, niches, strengths, and weaknesses.

3.  Your representative will know his territory and customers thoroughly, including understanding their application needs so as to effectively re-present those needs to you.

4.  Your representative will continually work on improving his organization’s selling skills and strategies.

5.  Your representative will be accessible and responsive to you and your customers before, during, and after the sale.

6.  Your representative will provide you thorough input, including sales forecasting, market reporting, sales analysis, lead follow-up, and reporting.

7.  Your representative will maintain a compatible roster of principals and a compatible customer base, to provide substantial multiple-line selling synergy.

8.  Your representative will maintain an organization characterized by thoughtful financial management, fair employee compensation and motivation, and plans for business continuity.
 

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• COMMITMENT  to CUSTOMERS

 

 

As a Customer, you can expect these Standards of Conduct from this Multiple Line Manufacturer’s Representative, as an ERA Pledge of Professionalism.

 
1.  Your representative will make well-organized, effective sales calls.

2.  Your representative will have a thorough and practical knowledge of the suppliers he represents, their products and operations, and will speak and act with appropriate authority.

3.  Your representative will understand your needs, your operation, and the proper application of the supplier’s products

4.  Your representative will be effective, accurate, and timely in representing your requirements to your supplier.

5.  Your representative will be accessible and responsive before, during, and after the sale.

6.  Your representative will provide you with the best value that he has to offer, and be committed to your needs.

7.  Your representative will be absolutely trustworthy, exercising good judgment, flexibility, and competence on your behalf.
 

Michael Antonucci - "Mike" President & CEO BA Technology Sales Engineering Since 1983	Patricia Nelson - "Pat" Founder & Staff Adviser BS/MS Physics Sales Engineering Since 1980